avatar

Reef Loretto

Reef Loretto

probably somewhere contemplating something. "organized" to the casual observer. learning through practice: music, engineering, leadership
Subscribe to Reef Loretto
Receive the latest updates directly to yourĀ inbox.
Card Header

Team-building in web3.

Last summer, I joined a small crew with a bold mission: to free music. I was the first non-cofounding engineering hire, tasked with the open-ended challenge of advancing the product, helping to build the engineering team, and leaning in on leadership & strategy where appropriate. I went heads-down on Catalog in October of 2021 and have often found myself so deep in the weeds that itā€™s been hard to take a step back to reflect upon our progress. In this post, I will attempt to do just that.
Card Header

My genesis music NFT.

Publisher
Reef Loretto
March 17
If you are looking for utility, do not buy my NFTs. If you are looking to speculate on something you can later flip for profit, do not buy my NFTs. If you are looking for something that gives you insider access to a gated community, do not buy my NFTs.
Card Header

Week one at Catalog.

Publisher
Reef Loretto
November 20
Note: This was originally published on October 27th, 2021.