Reef Loretto
Reef Loretto
probably somewhere contemplating something. "organized" to the casual observer. learning through practice: music, engineering, leadership
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Team-building in web3.
May 9th, 2022
Last summer, I joined a small crew with a bold mission: to free music. I was the first non-cofounding engineering hire, tasked with the open-ended challenge of advancing the product, helping to build the engineering team, and leaning in on leadership & strategy where appropriate. I went heads-down on Catalog in October of 2021 and have often found myself so deep in the weeds that it’s been hard to take a step back to reflect upon our progress. In this post, I will attempt to do just that.
My genesis music NFT.
March 17th, 2022
If you are looking for utility, do not buy my NFTs. If you are looking to speculate on something you can later flip for profit, do not buy my NFTs. If you are looking for something that gives you insider access to a gated community, do not buy my NFTs.
Week one at Catalog.
November 20th, 2021
Note: This was originally published on October 27th, 2021.